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[Case Study] Sage Culture Co.
Meet Alissa, founder of Olive Tree Design Build
Forget the cookie-cutter "boss babe" narrative. Alissa is the rebel with a spreadsheet - the kind who tracks her 100+ houseplants with the same precision she brings to the home design world.
In an industry dominated by beige thinking and testosterone fueled egos, she's the splash of vibrance and warmth that's been missing. As a woman reshaping a traditional industry, Alyssa transforms clients into collaborators. Her signature? Merging drop-dead gorgeous design with the kind of functionality that survives both toddler tornados and sophisticated soirées.
Her vision extends beyond individual projects; she's raising standards across the design-build community, proving that exceptional design and practical functionality aren't mutually exclusive. This is the heart on which Olive Tree builds: designing spaces that don't just meet expectations - they completely remodel what they can expect form working with a home designer.
Need someone to help your space flourish? Alissa's your designer. Just don't ask about her plant collection unless you're ready for a fantastical spreadsheet adventure.
How SBC Helped Launch Sage Culture Co.
As a small business owner, Alissa found herself in the classic entrepreneurial dance of juggling multiple responsibilities while trying to manifest her vision for Olive Tree into reality. Like many overachievers before her (guilty🙋♀️), the initial entrepreneurial high quickly transformed into a daily grind that occasionally made her question her life choices.
In true type-A fashion, she struggled with business strategy clarity (because unfortunately having a million brilliant ideas doesn't automatically translate to a coherent action plan). Despite burning the midnight oil, progress seemed to move at the pace of a sunshine starved Monstera plant.
Last winter, she managed to pull together her build book - a feat worthy of celebration - but then found herself staring at it like a deer in headlights, unsure of the next move. In a moment of brilliant self-awareness, she realized it was time to call in the cavalry. Enter Amanda, whose enthusiasm and support proved to be exactly the natural light this plant needed. Finally accepting that she couldn't (and shouldn't) do everything solo, Alissa decided to go all in - because sometimes the smartest move is knowing when to ask for help.
Which Part of the Program was Most Successful?
The process began with several in-depth consultations that allowed them to truly understand my business's unique needs and objectives. This personalized approach made all the difference. Rather than offering generic solutions, they took the time to tailor their services to fit my specific vision. Each step was thoughtfully crafted to provide comprehensive insights and strategies that aligned perfectly with my goals.
As we progressed through the various stages of our collaboration, the team maintained a high level of communication. They were always available to answer questions, provide feedback, and adjust our plans as necessary, making me feel supported and valued throughout the journey. Their commitment to excellence was evident, as they consistently delivered high-quality work that exceeded my expectations.
Like other SBC clients, we included all seven aspects of the program to get Sage Culture Co. up and running:
Brand Core
Brand design
Systems and automations
Website design
Marketing and social media
Finances and bookkeeping
What Life Looks Like After the Launch
Post-launch, Alissa's business has flourished. Her clear marketing strategy quickly attracts leads, while her refined message highlights her value. She has built a talented team that creates a cohesive Olive Tree aesthetic. Currently, she is developing a custom Build Book to transform how custom home builders operate, designing a template as functional as floating shelves and essential as lighting in a kitchen. The design world is evolving, and Alissa is at the helm from her organized workspace.
“My experience with the Small Business Cultivator has been transformative. Their dedication, expertise, and personalized service have made them an essential partner in my business journey. I wholeheartedly recommend their services to any small business owner looking to elevate their operations and achieve incredible results!”
Shameless Self Promotion
We love working with people who have a strong vision, heart and passion for what they’re doing, and are ready to invest in bringing their idea to fruition.
We know you’re not just starting a business, you’re investing in your career. If you feel ready to bet on yourself, then we are too! Start by sharing your idea with us and apply to be a part of the Small Business Cultivator.
